Founder Biography

Christopher Casalena founded an accounting and consulting firm in 1999 specializing in providing strategic, financial and technological leadership with a mission to enhance the profitability and value of small to medium sized businesses. He received his B.S. in Accounting from Arizona State University in 1989 and worked over 6 years in public accounting honing his skills in various  administrative, management and operational areas

Advisory Team

including technology and accounting system design, all with an emphasis in operational efficiency. Mr. Casalena also enjoyed a successful 6 year sales career as an Account Executive with a production and marketing agency where collaborative influence, leadership, creativity, and organization were paramount to his success. Mr. Casalena utilizes these sales and marketing skills in combination with his accounting and financial education and experience to provide professional and innovative business solutions. He has honed his coach-like, participatory style of leadership by  working with a variety of executive management teams, and volunteering his time for education and youth sports boards. Currently he sits as President for Business United for Scottsdale Schools, BUSS a Scottsdale Chamber of Commerce initiative, and as Chair of the Development Committee for Positive Coaching Alliance - Arizona. With over 25 years in the Valley’s business community, Mr. Casalena has developed numerous key contacts and long-lasting professional relationships, and has been the catalyst for creating many “win-win” business arrangements.


  • MidFirst Bank
  • CIT Commercial Services

CPA Firms

  • Semple Marchal & Cooper, LLP
  • Walker & Armstrong, LLP


  • Bonnett Fairbourn Friedman & Balint PC
  • Sorrell Law Firm PLC
  • Wilenchik & Bartness PC

Employee Benefits, Consulting & Payroll

  • GUSTO Payroll Services
  • Cragg Insurance Agency
  • Workforce Consultants, LLC

Business insurance & Risk Mitigation

  • Horizon Insurance Group
  • USI Insurance Services

Advertising, Marketing & Sales Strategy

  • Sportscaster Marketing

Information Technology & ERP

  • Computer Technologies, LLC
  • IT Tech Solutions, LLC

Wealth management

  • Pinnacle Financial Services
  • United Capital Financial Advisors