Mr. Casalena is currently engaged as a CFO Advisor for Haley Strategic Partners, an innovator in firearm products, accessories and training. Haley Strategic approaches weapons manipulation fundamentals from the standpoint of human bio-mechanics, ergonomics, and mental processing. Haley’s innovative product designs and its Disruptive ‘D’ series training program are a blend of understanding weapon systems and understanding people, and the science of the human brain. Haley Strategic needed a new accounting and inventory control system for their multi channel sales environment. The solution was to integrate Intuit’s QuickBooks Enterprise with Webgility’s Unify application to seamlessly push and pull transactional data, including inventory. The result was a 7% increase in profitability from more efficient inventory reporting and analysis. As CFO for Haley, Mr. Casalena is responsible for all financial aspects of the enterprise, negotiating partnerships and leases, and participates as a strategic partner to the executive team.
Mr. Casalena completed a long-term engagement (5-years) as a CFO Advisor for this multi-faceted entertainment production company. He designed, implemented and managed a custom accounting system to track the numerous revenue streams and expenses for major non-baseball events held at Chase Field. Along with providing these fully integrated accounting management services, Mr. Casalena had many other core responsibilities in his role as CFO including: Deal Architect and Key Negotiator for Major Contracts, Financial Settlement Negotiations, Audit Representation - MCSD, Business Strategy and Development.
Mr. Casalena recently completed a 20 month full-time engaged with Custom Fab USA out of California as a Business Advisor & General Manager for their Phoenix operation named Spectrum Products USA, a contract sewn products manufacturer. Reporting to the ownership group of Custom Fab, the original mission/scope was a comprehensive business assessment. As the GM, Mr. Casalena operated as a change agent to disrupt a longstanding poor culture, and lead new pathways for success. Purpose driven results include a 33% reduction in admin labor overhead and 400% increase to new projects pipeline. With significant accounting system changes, monthly close of books went from 30+ days to 5 days. Due to capitalization reasons, the engagement shifted to managing a consolidation of the Phoenix operation into Custom Fab's in California. This consolidation required the oversight of transitioning a workforce to new opportunities, moving and liquidating equipment, furniture and fixtures, and developing a communication strategy for customers and vendors.
"During the course of Mr. Casalena’s engagement, he proved himself to be a team player and highly capable in many roles."
Responsible for the integrity of all financial information and systems for this well established furniture manufacturer and importer. Hired as a ‘CFO Plus’, the primary focus became business process reengineering with oversight of a new accounting and management platform. Created a new culture of ownership and collaboration across all administrative functions, as well as across all production departments. Key executive team member participating in all strategic meetings for growth planning, product development, and sales/marketing programming. Mr. Casalena's leadership yielded a 33% Sales increase along with 48% Earning increase during his 4+ year tenure. Decreased rework by 52% in the plant with a focus on quality assurance across all departments, and capturing/measuring key data to expose root cause of defects. Established significant enhancements to inventory controls including a new WMS with specific floor locations and serialized SKU’s to improve inventory turn data. Spearheaded a World-class initiative with enhancements to the company website, ERP accounting/management systems, showroom expansion and corporate video.
Legends company profile: 150 employees; 130,000 square foot plant & warehouse; 3 distribution centers in North America; 2 in Asia; 2 Furniture Showrooms; 45+ Manufacture’s Reps; Products include home entertainment, dining, office and bedroom furniture.
Mr. Casalena completed a 4 year stint as a CFO Advisor for this fine furniture importer. Along with the challenge to re-design and implement a complex accounting system with inventory controls and monetary exchange rates, Chris participated in all the business management planning, strategies, decisions, and execution. He was the point person for the current banking relationship, as well as for exploring new ones. Chris played a key role in negotiating office and showroom lease agreements, both for primary use and sub-lease arrangements. He oversaw a significant consolidation in operations responding to dramatic economic conditions in 2009. Also in 2009, Chris successfully mediated and negotiated a partnership buyout.
"Chris’ leadership and management style is impressive. He empowers others and utilizes a participatory style which pulls people together across departments with an engaging team approach. Some of Chris’ personal characteristics include being a great communicator, optimistic, highly dedicated to his work, very professional and tactful.
"Chris worked for me for a couple years and after getting to know Chris and his style, I would say he is one of the most talented financial and general business persons I know or have worked with. He is the consummate professional in all of his dealings. A motivator and team player, he is able to drive business ahead with plenty of strategic planning and foresight."
“Mr. Casalena provided outstanding service with total integrity, loyalty and enthusiasm.”
Mr. Casalena is currently engaged as a CFO Consultant to help take the Phoenix Rising Football Club to the next level (Major League Soccer franchise) by providing financial and accounting leadership to the Rising's front office finance department. Developing current finance and account department personnel and establishing new periodic closing procedures. Evaluating current accounting and box office systems for improved ERP efficiencies. Contributing to front office culture by enhancing connectivity and communications between departments. Working directly with GM on budgets, forecasting and strategic planning. Creating new reporting and analytics for the Rising's Executive Committee and Ownership.